Values and Culture

We believe in making a real difference to our teams’ lives...

From Housekeeping teams to brand designers, we work as one team to give our customers that Forest Feeling. After all, it’s our team that are part of every step we take towards sustainable tourism in the UK. Forest Holidays offers a genuine inclusive team culture, individual career paths, a focus on health and wellbeing in the workplace and financial security.

It’s all this and much more, that ensures a real love for our company!

More than 'Just a Job'

95% of our team are proud to work for Forest Holidays and 90% think we treat all team members fairly.

Genuine Team Culture

“What I love about Forest Holidays is the people who make it.”

Team member at Support Centre, Moira

Committed to the Future

We’re committed to supporting the workforce of the future, offering apprenticeships across all of our locations to further develop skills within our teams.

"After deciding I wanted a complete career change I joined Forest Holidays in 2019 as support crew for laundry I also took on extra hours on hot tubs. I quickly fell in love with the unique working environment Forest Holidays offers. I embraced the opportunities to progress to Assistant Housekeeping Manager, Housekeeping Manager and then onto Deputy General Manager. My development was supported by the Leadership Academy which I successfully completed in September 2021."

Emily Bowes

General Manager

Our Values

Our values represent what we're built on and where we've come from. It's what unites us as a group.

Own It

We care about our business as if it were our own. We always see the bigger picture and know how to deliver a positive impact on our business, customers, communities and the planet! We empower people and trust their judgement to make decisions and try new things! We thrive on positive energy. take pride in delivering outstanding results and what we do, we take time to celebrate and live in the moment!

Learn, Grow and Innovate

We are a place where nothing stays still. We step outside our comfort zone and we are not afraid to fail! We believe in giving out team the opportunities they need to learn, develop and grow and the confidence to be the best they can be. We learn from our experience and use that to innovate, whilst striving to balance profit and purpose. Our commitment to innovate in product, services and technology make us a fantastic and rewarding place to work.

Be One Team

We believe in what we do and we do it together as one team. Whoever you are, whatever you look like, wherever you are from, you'll feel at home with us. We care about our team wellbeing, physically, mentally and socially and we create the best environment to provide opportunities for all. It's our diversity that makes us special. We act as one team regardless of job role, location or background. We have each others backs and understand that respect builds trust.

Communicate Honestly

We communicate openly to ensure we all deliver against our goals. We keep everyone informed of what's happening across the business. We take the time to listen because we care deeply about what everyone has to say. We don't over complicate, staying focussed on delivering positive experiences to all. We're authentic, genuine, transparent, building meaningful relationships with our teams, owners, customers and communities.